Automatic change context
Theme publishes, app and backend activity, and supported schema or platform events become investigation leads.
Conversion forensics for Shopify
Know what changed before you change everything.
FunnelSleuth connects conversion performance with storefront changes, campaigns, inventory, merchant context, and platform incidents—then gives you a ranked, plain-English diagnosis of what to investigate first.
Read-only analyticsConsent-aware analytics fallbackNative Shopify billing
Diagnosis readyStrong signal
What happened
Checkout completion weakened after a storefront change.
The decline is concentrated in the final funnel stage. A theme publish overlaps the start of the drop, making checkout QA the highest-value first step.
−0.9 ppconversion rate
473orders at risk
$42Kestimated impact
1
Start here: test checkout and review the July 26 theme publish.
One ranked answerinstead of disconnected reports
Mix vs. rateto separate acquisition from site issues
Orders and revenueto put every decline in business terms
Evidence qualityso noise does not become a fire drill
One shared timeline
See performance and change history in the same view.
Switch between conversion rate, orders, sessions, and revenue. Shopify and backend changes appear as purple markers; your own campaign, promotion, outage, and operational notes appear in amber.
FunnelSleuth · Store performance timeline
Illustrative data
Merchant annotations
Add promotions, campaign pauses, stockouts, cookie-banner changes, or anything Shopify cannot know on its own.
External status context
Surface relevant Shopify and enabled app-provider incidents so teams do not misdiagnose a third-party outage as a store regression.
Built for decisions
A concise answer up top. Full evidence when you need it.
FunnelSleuth starts with what changed, the most credible explanation, the estimated business impact, and the first action to take. Technical detail stays available without turning the opening screen into a data dump.
- Funnel-stage localization and trend detection
- Store-level and segment-level mix-versus-rate decomposition
- Statistical confidence and sample-quality warnings
- Product, landing-page, campaign, inventory, and checkout forensics
- Downloadable timeline data for deeper analysis
Top driversShare of explained drop
Checkout completionDeclined after the theme publish
48%High-volume product pagesAdd-to-cart rate weakened within segment
31%Paid campaign mixLower-converting traffic gained share
14%✓
Evidence checked Small and statistically weak movements are de-emphasized.
A disciplined diagnosis
From “conversion is down” to a focused investigation.
Built for the moment when every team has a theory and nobody has an answer.
See the break
Find the exact stage that weakened—from product view and add-to-cart through checkout completion.
See what changed
Layer theme publishes, app activity, campaigns, promotions, inventory context, and platform incidents onto performance.
Rank the evidence
Separate traffic mix from on-site performance and prioritize drivers by impact, confidence, orders, and revenue at risk.
Know what to test
Turn the evidence into a focused QA plan instead of changing campaigns, themes, and checkout settings all at once.
Founder-friendly pricing
Diagnose confidently for 60 days, free.
Explore the complete workflow with demo data, then connect live store analysis with a 60-day free trial. Continue for $29.99 USD per month.
Monthly plan
$29.99 USD / month- Ranked conversion-drop diagnosis
- Performance and change timeline
- Merchant notes and external status context
- Deep funnel and segment forensics
Stop guessing at the cause.
Get the clearest next step before your next rollback, redesign, or campaign change.